September represented the first time since April that the hold rate for Garden State sports betting operators was under 10%. Revenues could have been higher if not for the 8.6% hold for state sportsbooks. Only November 2021 with its $114.8 million in profits was reported as better than September’s take. It was the second-highest monthly revenue for the Garden State. Sports betting revenue for New Jersey's best sportsbooks came in at $111.1 million in September. Unsurprisingly, New Jersey sports betting apps were responsible for $1.25 billion of the state's September handle, with retail contributing $43.5 million. New Jersey's September sports betting handle nearly reached the record $1.35 billion from January 2022, and the $1.303 billion handle from October 2021. $1.29 billion in September is an astounding $564-million month-over-month spike (or 79%) from $725,849,450 in August, and it's a nearly 50% year-over-year increase from the $866,719,412 September 2022 New Jersey handle. It was the third-highest handle ever for the New Jersey sports betting scene and the 12th month that providers there have combined for more than $1 billion in monthly wagers. New Jersey sports betting apps and retail sportsbooks in the Garden State combined for an impressive $1.29-billion handle in September. New Jersey handle surpasses the $1-billion mark again That speaks to just how strong the market there has been. With September's numbers included, New Jersey sportsbooks became the first to eclipse $40 billion in lifetime sports bets and $3 billion in operator winnings. Revenues and tax contributions followed suit. New Jersey sports betting apps and the state's retail providers that offer New Jersey sportsbook promos posted the third-best month ever in September in terms of overall wagering activity, according to the New Jersey Division of Gaming Enforcement. And it looks like that trend has continued in September.

The New Jersey sports betting industry is making some noise again as the Garden State and its best sports betting apps, betting sites, and best sportsbooks attempt to cement the region's standing as the second-best sports betting jurisdiction in America behind juggernaut New York.Īfter falling behind Illinois in terms of sports wagering activity since the start of 2023, New Jersey reclaimed its place as New York's chief rival in the race to be America's top sports betting state in August.

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